Way back... in the far back corner of the exhibit hall, sat ENA Way. An area that housed ENA's Marketplace, Foundation and Learn. These floor clings were designed to entertain and lead attendees back to the space. I was responsible for both copyrighting and design. This was a fun project that allowed me to get creative with copy and visuals.
Large floor cling at the entrance of the exhibit hall.
Playful sayings brought attendees over to ENA Way's Marketplace station where they could shop 'til they dropped.
Clever sayings let attendees know they could make their profession better by heading over to ENA Way's Foundation station.
Funny sayings stimulated attendee's brains and drew them over to ENA Way's Learn station.

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