"Vision," Loyola's philanthropy magazine, needed a look that make donors proud. Using Loyola's branded fonts, styled a modern masthead and developed a flexible grid for articles. I kept the Loyola signature burgundy and gold of course, but added some fresh colors to set the magazine apart.
Redesign for Vision, Loyola University Health System's Philanthropy Magazine.
Before and after Vision Covers. The before design was dated. Colors, photography and typography felt heavy. The new design features a new masthead with clean typography and fresh photography.
Before and after Vision spreads. New spread is light, typography is clean and easy to read. Intro type brings the reader into the article and pull quotes call attention to the key points.
Before and after Vision covers. Vision is published three times a year, varying the color distinguishes issues. Comps were created to show client how color would change and how the issue would appear with multiple donors featured on the cover.
Vision color palette uses Loyola's red along with three bright and contemporary colors.
Vision typography follows the Loyola's brand standards of Berthold Akzidenz Grotesk and Minion.