I AM An Emergency Nurse Campaign
Role: Creative Director, Creative Strategy
Brand Experience • Experiential Campaign
Overview of the "I AM" theme: Emergency nurses are many things: leaders… educators… advocates. Roles vary outside of the ED, inside they all face the same challenges. The statement “I am an emergency nurse” is the tie that bonds.
I developed the "I AM" theme and incorporated it into Emergency Nursing 2019. I then identified several ENA members to be the 'faces' of the campaign. Developed branding to be used throughout the conference, graphics and video as well as swag and merchandise.
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