Denise Wawrzyniak

2017 GDUSA Magazine's American Inhouse Design Award Winner. The report's theme was "collaboration." Appropriate for ENA and for the photography throughout this report. I was fortunate to collaborate with such talent.

ENA's prestigious "Lantern Award," needed a serious visual overhaul. Florence Nightingale, known for the lantern she carried as she went into the night helping patients, was central to the award's identity. Keeping this key concept, I redesigned the logo to take the shape of a lantern. Update the typography and freshen up color palette and the brand has a modern feel. Florence may have lived during the Victorian era, but the Lantern Award no longer does.

ENA's website needed an overhaul. An outside firm was hired to improve the UX, but their design looked very purply and flat (not in a good way!) Custom icons, an expanded color palette, and subtle textures broke up the sea of purple and provided some much needed dimension.

The 2017 Emergency Nursing Conference was held in St. Louis, MO. What's St. Louis without that famous arch. I wanted to incorporate it, but in a nontraditional way. I drew a low poly arch, added a geometric background and used a pop of bright green for call-out and directional elements. Meet Me in St. Louis, Louis!

Way, way back... in the far corner of the exhibit hall, sat ENA Way. An area that housed ENA's Marketplace, Foundation and Learn. These floor clings were designed to entertain and lead attendees back to the space. I was responsible for both copyrighting and design. This was a fun project that allowed me to get creative with copy and visuals.

Emergency nurses are the rock stars in any hospital and I wanted to give them a way to show off just how special they are. One large angel wing wall, because emergency nurses are "angels in disguise." Plus a large engagement cube for attendees to write on and snap their own selfies to share. Don't forget to hashtag that!

"If we can really understand the problem, the answer will come out of it." This proved true with the NorthShore Hospice marketing campaign. We decided to focus on the stories of friends and family. While writing copy, I came across the balloon reference, a balloon was used during grief therapy for a young girl who recently lost her father. White balloons became the theme that set Home and Hospice apart from other NorthShore Hospital pieces.

"Vision," Loyola's philanthropy magazine, needed a look that make donors proud. Using Loyola's branded fonts, styled a modern masthead and developed a flexible grid for articles. I kept the Loyola signature burgundy and gold of course, but added some fresh colors to set the magazine apart.